Boston, MA -- (SBWIRE) -- 08/12/2014 -- Consumers led busy and hectic lifestyles over the review period, and placed a great emphasis on convenience and product availability. Interest in concentrates waned as consumers took to beverages such as packaged drinks which saved them the extra step of needing to dilute the concentrates before consumption.

Competitive Landscape

GlaxoSmithKline HK Ltd led sales in 2013, with 30% off-trade value share. This was due to the popularity of its brand, Ribena, which is a well-known brand name among consumers, and is extremely popular among children for its refreshing taste.

Industry Prospects

Consumers are increasingly busy and are expected to place convenience as a top priority. Given their hectic lifestyles, they are more likely to prefer RTD drinks over concentrates due to convenience and easy availability.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Concentrates in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- Who are the key consumers of concentrates in Hong Kong, China?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
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- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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