Boston, MA -- (SBWIRE) -- 02/21/2014 -- Elizabeth Arden Inc, a US-based beauty and personal care company, is overhauling its brand strategy to grow sales. It is pushing its range of fragrances into international markets, notably Western Europe, and relaunching a slimmer, younger looking version of its eponymous brand. However, its relative lack of scale, a flirtation with mass-market fragrances and retailers and a dependence on mature markets may make long-term growth hard to achieve.
Euromonitor International's Elizabeth Arden Inc In Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
View Full Report Details and Table of Contents
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Beauty and Personal Care in New Zealand
- Beauty and Personal Care in Spain
- Beauty and Personal Care in Mexico
- Beauty and Personal Care in Austria
- Beauty and Personal Care in India
- Beauty and Personal Care in Thailand
- Johnson & Johnson Inc in Beauty and Personal Care (World)
- Procter & Gamble Co, The in Beauty and Personal Care (World)
- Beauty and Personal Care in South Korea
- Beauty and Personal Care in Germany