Boston, MA -- (SBWIRE) -- 07/22/2014 -- Innovation is one of the big key success factors for fragrances in Germany in 2013 again, over 2,400 new launches for men and women alike kept focus and consumer attention on the market, driving sales in an otherwise quite mature and saturated environment. Large and costly marketing campaigns featuring high level models and celebrities covering all media channels possible, support the German consumers' desire to be up-to-date with the latest fragrance 'fashion' while still keeping a space on their shelves for their all-time beloved classics.

Competitive Landscape

In 2013 Coty Deutschland GmbH leads sales in fragrances in Germany with a value share of 20%, closely followed by P&G Prestige Products GmbH, with an 18% share. Both companies offer a large variety of products and brands within mass as well as premium fragrances, including highly successful labels such as Playboy and Mexx within mass products or Calvin Klein, Gucci and Boss within premium brands. Their portfolios comprise a well selected range of popular classics, as well as a constant flow of interesting new introductions, like Coty's several Marc Jacobs fragrances; one of them being Daisy Eau So Fresh Delight which is supposed to continue the positive development of Marc Jacob's creations and especially its Daisy line with this newest addition planned for 2014.

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Industry Prospects

Innovation pace and frequency of new product introductions are expected to remain rather high in fragrances over the forecast period. In 2014, almost 100 new launches are already underway in January with many more to come. Nevertheless, the category reached a certain level of saturation, despite many men and women acquiring a selection of different fragrances for different occasions, activities and even outfits; existing brands are often replaced by new introductions, thereby causing stagnant future development with only negligible growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Germany?
- What are the major brands in Germany?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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