Boston, MA -- (SBWIRE) -- 12/02/2014 -- In the Philippines, most consumers seek professional help for major improvements, such as painting jobs, as well as the installation of large items, such as bathroom and sanitaryware, floor and wall tiles, wooden flooring or kitchen sinks. This professional help is not necessarily expensive, and can include experienced construction workers who accept freelance jobs and are paid on a daily basis. Consumers still buy many products or materials themselves on a do-it-yourself (DIY) basis, with close supervision or instruction from these professionals. On the other hand, minor works, such as installation of wallpaper and carpeting, may be done by consumers themselves without help from professionals.

Competitive Landscape

Black & Decker Asia Pacific leads in home improvement during the review period, with sales of Ps322.7 million in 2013. The company?s leadership is attributed to the growth in hand and power tools with the increasing interest in do-it-yourself (DIY). The strong reputation of its Stanley, Black & Decker and DeWalt brands, which cover all price points, is also a driver of the company?s success.

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Industry Prospects

Home improvement is expected to increase by 1% over the forecast period. Prices could also drop as cheaper brands enter the market. For example, in carpets, wallpaper or kitchen sinks, quality is of less concern and price is the major purchase driver. On the other hand, prices will increase for quality-driven products, such as power and hand tools.

Home Improvement Market Research
Analyse key trends and developments in Philippines for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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