Boston, MA -- (SBWIRE) -- 10/28/2013 -- RTD coffee was still considered a niche in Belgium at the end of the review period. However, RTD coffee grew thanks to its functionality, with convenience for on-the go consumption. Such products remained consumed by young adults looking for healthier alternatives to energy drinks. Sales volume of RTD coffee in 2012 was driven by people with busy lifestyles and long-working hours.

Euromonitor International's RTD Coffee in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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