Boston, MA -- (SBWIRE) -- 08/20/2014 -- In 2013, RTD coffee grew more strongly in both volume and value terms than the review period average. A key reason for the excellent performance was the entering of a big player of hot coffee into this category - 3 Coracoes - improving distribution networks and ensuring that 3 Coracoes Cappuccino arrives on shelves of many grocery retailers.

Competitive Landscape:

In 2013, 3 Coracoes ranked first with absolute leadership at 57% share of off-trade value. The company is performing well in RTD coffee because the company has an efficient distribution network in supermarkets, hypermarkets and small grocers as a consequence of its existing strong relationship with these retailers, mostly related to its brands in fresh coffee and instant coffee.

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Industry Prospects:

RTD coffee is expected to see strong value growth of 236% at constant 2013 prices over the 2013-2018 forecast period, mostly due to expansion of 3 Coracoes Cappuccino's presence, mainly in grocery channels.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTD Coffee in Brazil?
- What are the major brands in Brazil?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in Brazil?
- Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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