Boston, MA -- (SBWIRE) -- 08/22/2014 -- The key trend in the country has been for people to use alternative products apart from those designated as surface care products, but there is continuing awareness of the category. 2013 growth was slower than that of 2012 and this is attributed to the tight economy the country has had, making the use of surface care products appear more luxurious than necessary.

Competitive Landscape

Unilever, Procter & Gamble and Haco Tiger Brands lead surface care with value shares of 43%, 25% and 15%, respectively, which can be attributed to their huge financial backing since the products are not widely or universally used across Kenyan households and hence it is not possible that they could solely survive on the surface care products' profits.

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Industry Prospects

The increase in housing and modernisation of buildings for most households means that usage of surface care has gone up and will continue to grow.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Kenya?
- What are the major brands in Kenya?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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