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Now Available: Toilet Care in Russia

New Consumer Goods market report from Euromonitor International: "Toilet Care in Russia"


Boston, MA -- (SBWIRE) -- 07/17/2014 -- There was growing consumer interest in toilet care at the end of the review period, with this driven by a number of factors. There was notably strong new product development in this area during the review period. In 2012, Unilever for example launched Domestos 360 in-cistern devices, with this positioned as cleaning and destroying bacteria for up to 800 flushes, and Domestos ATTAX stickers that stick to the inside of the bowl and last up to 450 flushes. Henkel meanwhile launched Bref Power Active 4-in-1 rim block, with this offering a host of benefits. These launches were supported with strong advertising support, including TV advertising. These launches and their strong advertising support greatly boosted consumer awareness of toilet care and encouraged trial purchases in 2013.

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Competitive Landscape

Henkel was the clear leader in toilet care throughout the review period, having been a pioneer in this area in Russia with its Bref brand. This brand dominates rim liquids with 57% value share and led in-cistern devices with 41%, while also having a strong position in rim blocks and toilet liquids with 18% and 15% value share respectively. The company also supports its brands with TV advertising and offered strong new product development during the review period, notably in the form of Bref Power Active 4-in-1, launched in late-2012.

Industry Prospects

Toilet care is expected to see a stronger performance in the forecast period with 3% value CAGR at constant 2013 prices, in comparison to just 1% CAGR in the review period. Stronger growth will be due to busier consumer lifestyles and a growing demand for convenience. Growth is also expected to be driven by ongoing innovation, both from multinationals and from new and existing domestic players. Domestic home care players are keen to diversify and upgrade their product ranges, with toilet care likely to benefit from this focus. Advertising support for new launches will increase consumers' interest in these products and encourage more consumers to trade up from bleach to toilet care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Russia market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Toilet Care in Russia?
- What are the major brands in Russia?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

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