Boston, MA -- (SBWIRE) -- 06/18/2014 -- In 2012, the Ministry of Health announced that electronic cigarettes were harmful due to containing nicotine and other damaging and addictive ingredients. In 2013, the government considered classifying them as regular tobacco products in terms of taxation. Moreover, the number of public areas in which electronic cigarettes are allowed has been reduced. This led to rising demand for NRT smoking cessation aids as more consumers sought to try and quit smoking.
Novartis NCH Ltd continued to lead the category in 2013 thanks to its Nicotinell gums, lozenges and patches. The company increased its share by one percentage point from 35% in 2012 to 36% in 2013. Over 2012/2013, it invested in media campaigns such as "Quit smoking in six seconds". The company enjoys a stable position and share thanks to its established reputation and wide variety of products. Its main competitor in NRT gum is Johnson & Johnson Israel Ltd with its Nicorette brand.
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The use of electronic cigarettes is expected to decline dramatically in the future if additional research drives the government to classify them as tobacco products and therefore raises taxation on imports or even restricts imports if there is stronger evidence of their harmful effects.
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The NRT Smoking Cessation Aids in Israel market research report includes:
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