Boston, MA -- (SBWIRE) -- 10/17/2014 -- NRT smoking cessation aids in 2013 suffered from increasing competition from alternative solutions such as e-cigarettes. Italian smokers are being increasingly drawn to e-cigarettes, which are still a relatively recent innovation in the country. There are different opinions in Italy on the potential effects of smoking of e-cigarettes but increasing numbers of consumers have been purchasing them as an alternative to tobacco. Currently, industry sources suggest that around two million Italians have tried e-cigarettes, with 500,000 using them regularly.

Competitive Landscape

NRT smoking cessation aids in 2013 continued to be dominated by Carlo Erba?s Nicorette brand, which accounted for a 65% share of value sales. Nicorette is available in different formats, including gum, inhalators and patches. Ranked second was GlaxoSmithKline with a 25% share through its Niquitin brand. Niquitin is present in the profitable NRT lozenges category, together with Nicotinell from Novartis.

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Industry Prospects

Over the forecast period it is expected that more and more consumers will look for alternatives to smoking, such as e-cigarettes and prescription medicines. The latter, in particular, are expected to become a profitable area and increasingly compete with OTC NRT smoking cessation aids as their reputation for being an effective long-term solution will grow. E-cigarettes, on the other hand, will be affected by an increase in unit price that will be a consequence of a new tax on these products from January 2014. This may hinder their growth and discourage new consumers from trying them.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of NRT Smoking Cessation Aids in Italy?
- What are the major brands in Italy?
- How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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