Albany, NY -- (SBWIRE) -- 08/14/2018 -- Nutrition Bars are nutritional products which contains cereals and other high energy rich ingredients to provide energy to individual who require quick energy on substitution of a proper meal. In order to add-on quick energy, nutrition bar contains most of the carbohydrates such as fructose, sucrose, dextrose and others in appropriate ratios. It also contains complex carbohydrates sources such as oats, barley, corn, and other cereals. In order to enhance taste of these nutrition bars manufacturers also add ingredients such as cocoa powder, caramel, chocolate, etc. Nutrition bars are better alternative to those who find sitting down for a meal is an impossible task rather than grabbing a bar to fulfil hunger needs. The demand for these product is increasing nowadays in order to fulfil nutritional need of athletes and health conscious population.

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On the basis of regions, Nutrition Bar market is segmented into following key regions; North America, Latin America, Eastern Europe and Western Europe, Asia Pacific & Japan, and The Middle East and Africa.

North America grabs the major share of global nutrition bar market. Consumption of nutrition bar which benefits potential health and nutrition have more demand in North America regions and it is expected to grow at a steady rate. U.S is one of the major producer of nutrition bar which serves population who need nutrition and energy such as athletes and growing kids. Nutritional bar market is expected to register an increase in demand in developing countries such as India due to increasing population and disposable income.

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Increasing consumer preference for healthy and nutritional alternative for meal to save time such as nutritional bar or energy bar which contains high protein and fiber content is expected to register an increase in demand for nutrition bar. Also, increased demand for nutritional bar for weight management with low fat and calorie products is expected to fuel the market over the forecast period. Nutritional bar is marketed as a meal replacement bars which contains high fiber ingredients, cereals, and carbohydrates to fulfil essential requirement of a meal and is served as breakfast meal in North America giving on-the-go people an easy alternative to skipping breakfast.

Some of the key players participating the global nutrition bar market include Kellogg NA Co, Kashi Company, Clif Bar & Company, Mars Incorporated., Premier Nutrition Corporation, General Mills Inc., Stokely-Van Camp, Inc.