London, UK -- (SBWIRE) -- 07/19/2012 -- On July 27, the London 2012 Olympics will begin. Around the world, millions of fans will watch as top athletes compete in a wide variety of events.

Some of the most popular Olympic events center around cycling. From road and track racing to mountain biking and the triathlon, watching the best athletes in the world compete in these various events is incredibly exciting.

For some viewers, watching the skilled athletes zip around the track on their bikes will inspire them to take up cycling for exercise. For others with more cycling experience, the Olympics will also cause them to become more serious about their training.

A cycling company has been getting a lot of attention lately for its full line of bicycles including the leading brands of bikes and cycling equipment.

Eureka Cycle Sports stocks the types of bicycles that are used in cycling sporting events like the Olympics. The UK-based company has a wide selection of mountain, track, cycling and Eureka triathlon gear. In addition, the store’s friendly and knowledgeable staff can help advise shoppers on what sort of bicycle might be best for them.

“Eureka Cycle Sports is our way of sharing our knowledge, experience and zeal with the wider cycling community,” an article on the company’s website noted, adding that no matter how experienced someone is in cycling, the store is the first place to come for sound advice and the right products.

“If you’re looking for something very particular such as a specific bike frame or triathlon bike and we don’t have it in stock, we’ll do our absolute best to track it down for you.”

Biking enthusiasts are welcome to visit Eureka Cycle Sports’ Chester location or look through the shop’s user-friendly website. Category tabs on the top of the home page will help cyclists find the exact type of equipment they are looking for.

For example, selecting “Bikes” will bring up a selection of bicycles including mountain, road racing and time trial. Each bike is accompanied by a photo, price, and detailed product information. Shoppers may also shop by brand, which includes a wide variety of well-known and respected companies like Scott, Moda and Colnago.

In addition, clicking on the red “Clearance Sale” tab will bring shoppers to a page devoted to Eureka sale bikes, gear and equipment.

About Eureka Cycle Sports
Eureka Cycle Sports is a leading UK-based cycle shop, stocking a huge range of the leading bike brands and cycling equipment. The shop's experts can guide and inform customers ranging from beginner to professional athletes. Shoppers can browse their new website catalog or visit their Chester location. For more information, please visit http://www.eurekacyclesports.co.uk