Boston, MA -- (SBWIRE) -- 09/03/2014 -- Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers.

As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated.

Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies. MarketsandMarkets forecasts the global online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions.

For the market sizing and forecasting, several assumptions have been taken into consideration such as economic, regulatory, and technological. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
2. The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.

View Full Report Details and Table of Contents

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Internet research reports at Fast Market Research

You may also be interested in these related reports:

- Content Delivery Networks (CDN) Market - Trends, Geographical Analysis & Worldwide Market Forecasts (2014 - 2019)
- Wireless Gigabit (WiGig) Market - Worldwide Forecasts, Business Models, Technology Roadmap and Analysis (2014 - 2019)
- Unified Communication as a service (UCaaS) Market - Global Advancements, Worldwide Forecasts and Analysis (2014-2019)
- Transportation Management Market - Global Advancements, Forecasts and Analysis (2014-2019)
- Software Defined Networking (SDN) Market - Global Advancements, Market Forecasts and Analysis (2014 - 2019)
- Smart Transportation Market - Global Advancements, Forecasts and Analysis (2014 - 2019)
- Network Configuration and Change Management (NCCM) Market - Global Advancements, Worldwide Forecasts & Analysis (2014 - 2019)
- Enterprise Social Software (ESS) Market - Global Advancements, Demand Analysis & Worldwide Market Forecasts (2014 - 2019)
- Cloud Database and DBaaS Market - Global Advancements, Market Forecasts and Analysis (2014-2019)
- Cyber Security Market - Global Advancements, Forecasts & Analysis (2014-2019)