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Online Fashion Retail Market in India to Grow at a CAGR of 63.45% During the Period 2016-2020; Finds New Report

Market Research Reports, Inc. has announced the addition of “Online Fashion Retail Market in India 2016 - 2020” research report to their website


Lewes, DE -- (SBWIRE) -- 06/15/2016 -- Report forecast the online fashion retail market in India to grow at a CAGR of 63.45% during the period 2016-2020.

Although the brick-and-mortar segment dominates the market at present, the online retail segment is expected to grow at a much faster rate during the forecast period. Food and grocery items constitute the most dominant product category in the brick-and-mortar segment. The inability to touch and feel a product is partly responsible for the low share of online retail. The increase in penetration of mobile phones, combined with the introduction of virtual trial rooms by online vendors, will positively affect the growth of the market.

The report covers the present scenario and the growth prospects of the online fashion retail market in India for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of products offered through the fashion segments that include apparels and footwear, bags, belts, wallets, watches, and accessories. The market size includes sales of fashion goods through the online channel of pure-play e-retailers as well as sales of fashion products through own websites of brick-and-mortar retailers.

According to the report, a key growth driver is the increased emphasis on the touch-and-feel factor. Indian customers are more comfortable shopping physically through brick-and-mortar stores and rely more on the touch-and-feel factor for making a purchase decision. The majority of the population is still reluctant to purchase merchandise online without physically examining it first. To overcome this challenge and to influence consumers to buy online, companies are coming up with new strategies. For instance, Flipkart introduced experience zones across cities in 2015, whereby customers can touch and feel a product after making an online purchase. Myntra has seen a sharp hike in the number of visitors on its portal since the launch of its Try and Buy scheme in 2012, which allows customers to have products delivered to their addresses, try them on, and then finalize the purchase.

Further, the report states that one challenge that could restrict market growth is the lack of adequate infrastructure. Online fashion retailers in India often face issues with poor infrastructure and supply chain bottlenecks, which negatively affect product delivery and customer satisfaction.

Online Fashion Retail Market in India 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the online fashion retail market in India: Amazon India,, Snapdeal, Jabong, and Yepme.

Other Prominent Vendors in the market are:, 99labels, Alibaba, American Swan, Fabindia, FashionandYou, Fetise, HomeShop18, KOOVS, Limeroad, Naaptol,, Shoppers Stop, Shopping.indiatimes, Shopping.rediff,, Styletag, Stylista, and

Market driver
- Increased emphasis on touch-and-feel factor
- For a full, detailed list, view our report

Market challenge
- Lack of adequate infrastructure
- For a full, detailed list, view our report

Market trend
- Increased penetration in Tier 2 and Tier 3 cities
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 72 pages and 48 Exhibit "Online Fashion Retail Market in India 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by consumer segment, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

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