A new book release highlighting the importance of online reputation for local business owners.
Yukon, OK -- (SBWIRE) -- 07/11/2014 -- If someone came to a local business and spray painted it, threw trash around, destroyed the landscaping and made a general mess of things, the owner would want to clean it up as soon as possible. The same goes for the online reputation for business owners today. When someone posts negative reviews online, gives businesses a low star rating or just says something not true about a business online, that is often times worse than vandals destroying an office space.
It is critical that business owners understand the value of their online reputation. Many business owners today don’t even have an online presence or an online reputation. The first item a business owner should be concerned with what their customers are saying about them online. Most don’t consider their online reputation until a poor reputation has already been discovered.
The online reputation for a local business is one of their most valuable assets. In a recent study from Bright Local, 79% of consumers trust online reviews as much as personal recommendations. Positive online reviews are similar to recommendations from friends to try out a business. When a friend personally recommends a business, what do most people do? They search online for the business information such as a phone number, or hours of operation. What do they find when searching for a business plus the location? They find the reviews automatically posted below their website information in the search results.
Business owners need a complete solution for handling their online reputation. Most experts only address monitoring and management of online reviews, but this does not cover the most important aspect of online reputation. Once a local business has built a five star reputation they should be leveraging that asset to bring in more customers, and developing their business as the industry leader in their market. In the new book, Complete Reputation Authority, Josh Reed explains what people need to do in order to develop a complete online reputation system. This book, that is now available on Amazon, will present strategies and step-by-step solutions to handle any online reputation situation a local business owner may be facing. Complete Reputation Authority shows local business owners how to build a 5 star reputation and leverage that reputation to make their business a market leader.
About Josh Reed
Josh Reed consults with business owners that need to establish themselves as a market leader and enhance their online reputation to sell more local services.
For more information about Josh Reed or ReedMe Markeing, please visit http://reedmemarketing.com or email at firstname.lastname@example.org.