Online Retail Stores Being Preferred for Women Innerwear Shopping

There has been an increase in the number of online retail stores catering to the demand for Women Innerwear in India, says RNCOS.


Noida, UP -- (SBWIRE) -- 01/14/2014 -- There is an undisputed demand for women innerwear in India as it is one of the necessary apparels having no substitutes. According to a new report by RNCOS “Indian Women Innerwear Market Forecast to 2015”, tier II and tier III cities still don't have much exposure to the organized women innerwear market and are mostly dependent on the unorganized segment. Small cities still do not have the presence of premium brands, and also do not have many options either in the local shops. Therefore, in order to tap on to these unexplored segments, many companies have incorporated online retail formats for the sale of women innerwear.

According to our report, the growing preference for convenient shopping has also made online shopping a hit among the consumers. This has prompted several manufacturers to open online retail stores. For instance, companies such as, Fashion&,, etc., offer multi-branded products to customers through online retail. Moreover, brands like Pantaloons, Shoppers Stop, Westside, etc., also operate a very active online sales channel, and have seen a tremendous increase in the number of orders placed online. Thus, online retail formats are emerging out to be a boon for both customers and manufacturers.

The report “Indian Women Innerwear Market Forecast to 2015”, provides a detailed analysis of women innerwear market of India with the market being divided in two major parts: lingerie and nightwear segment. Current and future market forecasts till 2015, along with the share of organized and unorganized market for the total women innerwear market and its segments have been covered in the report. In addition, the lingerie market is segmented into brassieries and brief market for which market forecasts till 2015 has also been covered. A brief regional analysis of the women innerwear has also been provided in the report. In addition, the report has also identified the key trends prevailing in the market and has also provided a detailed competitive landscape covering the business description and product portfolio of the major players.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.