Because of the rising rivalry between competing businesses, Omnichannel Marketing is fast becoming one of the best and most effective marketing schemes ever because it puts every business across a vast number of channels for the primary purpose of reaching substantial number of well-targeted audiences. Companies like Optikal provide this type of service where they do not just focus and concentrate on marketing using a platform or two, but a number of absolutely effective channels exhausting all the efforts to search for all possible opportunities to help businesses market their brand.
Los Angeles, CA -- (SBWIRE) -- 09/17/2015 -- With the growing competition among online marketers and brands, business experts have been searching for ways to effectively reach massive customers across the World Wide Web. Some businesses find social media exposure tremendously effective, while some industries make use of email marketing as their way to promote their products and services to random audiences; and still some marketers still use print and broadcast media in their advertising strategy.
But, because of the rising rivalry between competing businesses, omnichannel is fast becoming one of the best and most effective marketing schemes ever because it puts every business across a vast number of channels for the primary purpose of reaching substantial number of well-targeted audiences. Companies like Optikal provide this type of service where they do not just focus and concentrate on marketing using a platform or two, but a number of absolutely effective channels exhausting all the efforts to search for all possible opportunities to help businesses market their brand.
At this point of very stiff competition, where companies struggle to be on top of their game and try overthrowing competitors, they have to take advantage of the best benefits that omnichannel marketing can bring to their business. In fact, with the latest surveys, about 30% of online marketers view this marketing strategy as crucial or critical, while 40% of them are on the firm standpoint that it is definitely significant; on the other hand, still 14% of businesses do not believe in its importance.
Some businesses may find this business approach misleading because some of them believe that they do not need exposure to countless platforms, but to the right channels instead where there are specific target groups. This opinion, is quite practical and also makes a lot of sense.
A fact is that identifying and targeting clients as well as gathering information about a business' audience is quite very daunting, and these details are definitely important if they want to rev up on their sales. This is the prime reason why companies are trying to or are planning to implement this new approach to business, the omnichannel marketing tactic.
In due course, reaching well-targeted clients can be achieved with omnichannel marketing using the most important touchpoints such as email, social media, search engines and a whole lot more platforms. And one of the most crucial parts to these is making the customer experience quite seamless by making the services available in all channels and at the same time in all different sorts of devices.
Through omnichannel marketing, companies will have a clearer idea and knowledge as to how to reposition their business as to how they should be targeted by potential retailers online.
Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.
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