Los Angeles, CA -- (SBWIRE) -- 04/07/2016 -- Optikal.com, the leading omni channel marketing solution company that offers an effective connection between advertisers and brands, reveals the key to success in omni channel marketing. In the past few years, Optikal.com serves as one of the leaders in promoting the importance and benefits of doing this set of strategies in order to be successful in the field or industry of business.

According to Optikal.com, the failure or success of the omni channel marketing effort will solely depend on the quality of data that were gathered as well as the manner of utilizing said data. Optikal.com emphasizes that when the data or information regarding the target market and the trends in the industry are gathered and utilized accordingly, it will be easier for the business or company owner to make the most out of it. Thus, Optikal.com encourages the business and company owners to be wise when it comes to dealing with the data that were gathered. To aid with the proper utilization of data, Optikal.com suggest the implementing cross-device consistency, connecting the driven information, and understand the value or importance of each and every data that was gathered.

Based on the studies conducted by Optikal.com, cross-device consistency helps to ensure that the information, data, and sales analysis or report coming from different sources (brick-and-mortar store, online shopping website, and social networking sites) are accumulated and no important information is left behind. In this manner, the omni channel marketing method that is being applied is equally used and analyzed. In connection with this, once all the pertinent information are derived, incorporating and deriving a conclusion that is doable and reliable is the next step that business and company owners should consider. The last aspect that needs further attention is the value or importance of the data. Optikal.com iterates that the efforts of the business or company to make use of omni channel marketing are useless if the data that were gathered provides invaluable information.

About Optikal
Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

Contact:
Dimitry Vital
PR and Marketing @ Optikal
Telephone: 323-372-1289
Email Address: info@optikal.com
Website: http://www.optikal.com