Los Angeles, CA -- (SBWIRE) -- 11/24/2015 -- With the changes in consumer behavior, are brands making the most of omni-channel marketing strategies to have their companies take much bigger leaps and soar high to achieve business success and dominance? Omni-channel is making the waves for companies to establish powerful omnipresence as well as to leverage sales and financial gains; however, some businesses that do not fully adopt this innovative marketing strategy may be missing out on the challenges as well as the opportunities to reach more potential clients from various platforms.

With effective omnichannel marketing efforts, it opens up a plethora of opportunities to gain more than ten percent of revenue and the best time to jump into the bandwagon is now. Although a lot of retailers are not taking advantage of the authority of omni-channel marketing schemes, others are actually doing a great job to create a seamless and flawless shopping experience using the various channels such as the mobile, brick-and-mortar, as well as digital.

Thanks to the latest technological innovations and all the useful digital tools, creating a unified and consistent shopping experience for the consumers on all touch-points will make omni-channel marketing work for a business more efficiently. This is because businesses could interact more effectively with more potential clients making the buying experience more ubiquitous for customers who want to shop anywhere at any time. This is why most retailers jump in and engage to omni-channel marketing.

Retailers and marketers should think the way their customers do to be able to effectively provide a flawless and hassle-free shopping experience so that all their customers will become more engaged in their brand. Marketers should always search for new and fresh ideas to make the shopping experience superb and exceptional. For instance, most customers wouldn't want a second-time bad experience of having to return a garment to an online shop because it does not fit well; this is why online garment businesses have to keep abreast about the latest technology and adopt it. This will make the shopping experience for the customers absolutely stress-free. And the reduction of returns and exchanges that greatly affects operational costs and brand reputation is resolved and lessened.

With the integration and execution of the omni-channel marketing strategy, the way businesses and customers do business will dramatically change; the customer being satisfied with the shopping experience and the brand hitting beyond the expected profit margins.

About Optikal
Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

The Company's ROI is Optikal's KPI.

Contact:
Dimitry Vital
PR and Marketing @ Optikal
Telephone: 323-372-1289
Email Address: info@optikal.com
Website: http://www.optikal.com