Optikal.com Shares the Ways on How to Leverage Brand Omnipresence in Achieving Massive Real-Time Customer Engagement


Los Angeles, CA -- (SBWIRE) -- 10/13/2015 -- Shaping the future of the e-commerce industry have taken many painstaking efforts and, of course, a lot of time and patience. However, with the revolutionary innovations in the world of commerce, marketing brands are quite more multifaceted, but if done exceptionally could bring their company success in terms of brand credibility, leveraged sales and ultimately making profitable gains reach beyond expected limits.

With today's consumers, the expectations are really great and overwhelming and this is what most businesses should keep up with to be able to stay viable in the real e-commerce world. Customer engagement could be successfully attained with the effective marketing strategies, and this is what is most important of all. Digital marketing has truly changed the way how businesses go about their promotional schemes because of the fast-paced world of e-commerce where they should constantly search for effective ways to gain dedication customers and market their brands.

Since people are too tech-savvy these days with the emergence of mobile devices, social media, and other applications, entering into omni-channel marketing should be done by brand owners to be able to reach a relatively bigger audience that are well-targeted. Through omnichannel retail, even small and medium retailers could take advantage of all the benefits.

Here are some of the ways on how using omni channel marketing can leverage their omnipresence to be able to achieve customer engagement in real-time and to help marketers to stay on top of their game:

- Refining the Brand's Digital Presence: This can be effectively achieved by optimizing both landing page online or via the mobile web. Markets should devise inventive and artistic social skills strategies across multiple platforms to be able to reach active audiences better.

- Making Search Strategies the number one priority: Organic search and paid search should go hand-in-hand because of the fact that they can directly affect one another. Make sure that the conversion path is working, and from there optimizing the search should be the next priority. This way, the number of searches for your brand will be improved there will be a massive increase of visitors to the website or the website store.

- Using Site Retargeting to target existing customers: Visiting the CRM database will help marketers monitor consumers that are visiting the page to do a product search and this could also improve retargeting of already existing customers. This would make it a lot easier to tailor-fit the ads for the clients.

- Gaining New Customers Through Search Retargeting: This strategy is said to be the most effective of all digital marketing strategies for the purpose of gaining new customers. This is done by retargeting those people who have searched for what the company actually sells, but unfortunately, did not click the ad and didn't connect to the website.

About Optikal
Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

The Company's ROI is Optikal's KPI.

Dimitry Vital
PR and Marketing @ Optikal
Telephone: 1323 3721289
Email Address: info@optikal.com
Website: http://www.optikal.com