Boston, MA -- (SBWIRE) -- 07/03/2014 -- In 2012, the Federal Government released details of a new dental scheme specifically targeting children and low-income families. The previous federal dental schemes, the chronic diseases dental scheme and the teenager dental scheme will be phased out in 2013. The new scheme will also focus on providing more funding to establish dental services in rural and remote areas that are currently underserviced. All Australians have access to dental services through the public Medicare system; however, waiting periods can be lengthy. Alternatively, consumers can seek dental services on a private basis, at their expense.

Competitive Landscape

Colgate-Palmolive led oral care with a 45% value share in 2012. The company presents an extensive portfolio of products aimed at comprehensively covering the full scope of consumer needs. Key benefits that the Colgate brand provides include relief from sensitive teeth, whitening, freshness, decay/cavity prevention, gum health/tartar control and enamel protection.

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Industry Prospects

Oral care is expected to grow by a constant value of 1% over the forecast period as manufacturers attempt to add value through multi-benefit offerings and product innovation. Australia's ageing population will also have a positive impact on growth as demand for oral care products will increase, particularly in denture care and mouth washes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Australia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Australia?
- What are the major brands in Australia?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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