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Oral Care in Singapore - New Market Study Published

Fast Market Research recommends "Oral Care in Singapore" from Euromonitor International, now available

 
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Boston, MA -- (SBWIRE) -- 07/11/2014 -- Oral care saw value growth of 3% to generate sales of S$99 million in 2013. Consumers have a higher knowledge of the importance of oral health given their frequent dental visits. In addition, consumers are more conscious about their physical appearance. This has led to consumers seeking higher-quality oral care products with multiple functional benefits, such as protection and whitening.

Competitive Landscape

Colgate-Palmolive Eastern Pte Ltd retained the top position in oral care with a value share of 28% in 2013. The company has a presence in dental floss, mouthwashes/dental rinses, manual toothbrushes, battery toothbrushes and toothpaste. The Colgate brand has a strong positioning among consumers and is widely distributed at major grocery retailers and parapharmacies/drugstores. Also, Colgate is used at various dental clinics in Singapore, which helps to promote the brand positively. In addition, the company organises roadshows and sponsored blog reviews as part of its marketing efforts.

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Industry Prospects

Oral care is expected to increase by a constant value CAGR of 2% over the forecast period. With higher hygiene standards in oral health, consumers are likely to be more willing to spend on quality oral care products. In addition, the ageing population over the forecast period is expected to help drive volume sales growth of denture care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Singapore?
- What are the major brands in Singapore?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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