Transparency Market Research

Global Oral Care Products Market Benefits from Rising Awareness Levels About Oral and Dental Health

Transparency Market Research Report Added "Oral Care Products Market" to its database.


Albany, NY -- (SBWIRE) -- 01/22/2016 -- Transparency Market Research, in a report titled "Oral Care Products Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012 - 2018", states that Asian countries such as China, India, Malaysia, South Korea, Singapore, and Thailand possess significant growth opportunities when it comes to oral care products. The rising per capita income of the middle class, increased levels of awareness regarding dental hygiene, and boost of dental tourism are factors that emphasize the potential of the oral care products market in these countries.

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According to the report, the global oral care products is greatly driven by the rise in geriatric population, growing awareness about oral hygiene, rising demand for enhanced oral care, increasing awareness about new products available in the market, product differentiation and innovation on the part of dental care providers, growing dental tourism, and surging demand for aesthetic dentistry. Another key factor that presents strong opportunities for growth is the emergence of advanced technologies such as 3D imaging and CAD/CAM, which not only improve the efficiency of practitioners but reduce the overall time of dental procedures. In contrast, lack of consumer awareness in some developing countries may hamper the growth of the oral care products market.

The global market for oral care products is segmented on the basis of product and geography. By product, the market is broadly categorized into toothbrush, mouthwash, toothpaste, floss, denture care, and others. By geography, the worldwide market comprises Asia Pacific, Europe, North America, and Rest of the World. Europe and North America form the largest oral care products markets owing to large geriatric population base, presence of several market leaders, higher affordability of expensive aesthetic dental procedures, and availability of advanced technology. On the other hand, the Asia Pacific market holds strong potential for growth owing to rising income levels, increasing insurance coverage, less stringent regulations pertaining to the introduction of advanced products, and rising awareness about oral and dental health.

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A key feature of the oral care products market is its assessment of the leading players operating at various levels. The most prominent participants are identified and later profiled based on several core parameters such as company and financial overview, recent developments, business strategies, and product portfolio. According to the report, the companies contributing towards the growth of the global oral care products market include Dentaid, GlaxoSmithKline, Sunstar, Unilever NV, Dr. Fresh Inc., Church & Dwight, Global Gillette, Colgate–Palmolive, Lion Corp, Jordan AS, Procter & Gamble, Oral-B Laboratories, Kao Corp, Henkel KgaA, and Johnson & Johnson.

With the help of a SWOT analysis, the strengths, weaknesses, opportunities, and threats of individual players within the oral care products market are highlighted and evaluated. Porter's Five Forces analysis focuses on the impact of new entrants, competitors, suppliers, buyers, and substitutes on the overall workings of the global market.

Oral Care Products Market, by Product
Tooth cleaners, dedicated whiteners, oral pain remedies, denture products
Breath control products
Mouth toothbrushes, electric appliances, floss, accessories
Dental appliances
Gum, mouthwash, breath fresheners
Dental preparations

Oral Care Products Market, by Geography
North America
Rest of the World

About Transparency Market Research
Transparency Market Research (TMR) is a U.S.-based provider of syndicated research, customized research, and consulting services. TMR's global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.

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