Albany, NY -- (SBWIRE) -- 12/01/2016 -- The oral care products market research report provides a snapshot of trends, forecasts, and opportunities in oral hygiene products and oral consumables. The report comprises expert analysis of the factors that will impel growth in the oral care products market over the forecast period of 2012-2018. The market for oral care and oral hygiene products has witnessed unprecedented technological advancements, which have ultimately translated into the launch of innovative and better performing products. This report marks out the potential that exists in emerging economies, and advises market players about suitably modifying their strategies in markets that have already reached maturity or are fast approaching that stage.

This report analyzes every stage in the value chain of the oral care products market and drills deeper into the dynamics of each component of the value chain. Our analysts make effective use of Porter's five forces analysis to give you a preview of the future bargaining power of buyers and suppliers. It also assesses whether the conventional oral care products industry is under a plausible threat from natural and organic oral care products. The report also brings you up to speed with the current and anticipated regulatory environment in major economies.

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This study segments the global oral care products market based on product type, application, and geographical markets. The study profiles over 20 leading market players, and establishes their strategies for growth, revenues, pipeline products, and conducts a SWOT analysis for each company.

Overview of the oral care products market.

The global oral care products market constitutes products designed to improve oral hygiene and deliver dental care. A growing awareness about oral hygiene caused a shift in the market from conventional products to innovative formulations, appliances and implements. Heightened awareness about maintaining an aesthetically pleasing smile, oral hygiene and fresh breath are factors that collectively act as growth impellers in this market. A growth in the geriatric population worldwide and consumers' ability to spend on novel products for enhanced oral care are other factors that will drive this market forward.

This report also observes that for the most part, growth in the global oral care products market is attributable to the toothbrush and dentifrice segments. Market players are vying for a higher share of the market by tapping opportunities to differentiate their products from their competitors. This opens up new opportunities in research, formulation, manufacturing techniques, and packaging of dental care products.

Consumers-especially those in urban areas-are increasingly investing in aesthetic dentistry which in turn spurs the demand for ancillary oral care products. A steady growth in the dental tourism market can is proving to be a potential area for growth as far as oral care products are concerned. The trend of using automated toothbrushes and vibrators is catching on in emerging economies such as China and India.

However, the oral care products market has been fraught with a number of challenges such as product recalls and developing safer ingredients. Regulations governing the global market for oral care, however, have eased in the last decade. This will make it easier for market players to expand their geographical footprint while maintaining competitive pricing.

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