Pune, India -- (SBWIRE) -- 04/12/2018 -- Market Overview:

Increase in health awareness and demand for convenience "on-the-go" nutritious products have prompted the growth of organic energy bar on a global level. The sector is driven by increasing disposable income and rising health consciousness among the consumers. Additionally, in order to cope up with the hectic and dynamic life-style, consumers demand "ready-to-eat" healthy products which impart instant energy to the body. Hence, with the growth of functional food commodities market, the demand for organic energy bar have surged.

Boost in fitness and wellness sector has enhanced the market growth trajectory of the sector to an elevated level. Fast pace of lifestyle, increase in awareness related to health benefits obtained from the consumption of functional foods such as energy bars and snacks have raised the demand for organic energy bar on a global level. However, presence of counterfeit products possess major threat to this market. 

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Latest Industry Updates:
Dec 2017 Kellogg's recently bought the company RXbars for a hefty $600 million. The cereal maker says the "unique and innovative" company, known for its simple labels with ingredients printed on the front, will continue to operate independently.

Nov 2017 A Nottingham Charity launched a free vending machine for homeless people to use. The machine itself is stocked with things like fresh fruit, sanitary towels, socks, energy bars, and sandwiches. It is accessible 24/7 under the canopy outside the back entrance of Broadmarsh shopping centre.

Nov 2017 Mars, the owner of confectionery brands including Snickers, M&M's and Galaxy acquired a minority stake in Kind, the maker of healthy nut bars.

Nov 2016 Hearthside Food Solutions in Downers Grove completed its transaction to acquire Standard Functional Foods Group Inc. of Nashville, Tennessee, in an effort to grow its nutrition and energy bar business.

Competitive Analysis:
With rising health consciousness on a global level, the demand for organic energy bar have experienced a surge. Owning to this, established manufacturers in the global organic energy bar market have started high R&D investments to enhance their product quality and bring variety in their existing product-line. New players are identified to enter into the market based on escalating demand from the consumers end. The key strategy followed by new players majorly include product innovations in order to create product differentiation and increase the sales of their product.

The key players profiled in organic energy bar are Clif Bar & Company (U.S.), General Mills, Inc. (U.S.), Kellogg Company (U.S.), Atkins Nutritionals, Inc. (U.S.), Quest Nutrition, LLC (U.S.), McKee Foods Corporation (U.S.) and Quaker Oats Company (U.S.) among many others.

Market Segments:
The global organic energy bar market has been divided into Ingredients, Certifications, distribution channel and region.

On The Basis Of Ingredients: Fruits, Cereals, Nut & Seeds and others

On The Basis Of Certifications: 95% Certified and 100% Certified

On The Basis Of Sales Channel: Store Based & Non Store Based

On The Basis Of Region: North America, Europe, Asia Pacific and ROW.

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Regional Analysis:
The global organic energy bar market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global organic energy bar market is highly dominated by North America and Europe due to escalating demand for energy booster chemical-free "on-the-go" bars and snacks from these regions. APAC is fastest growing region due to changing lifestyle and increasing health consciousness. The consumption of organic energy bar in countries like India and Brazil is expected to grow in upcoming years.