Pune, India -- (SBWIRE) -- 10/17/2017 -- Market Overview

Organic vanilla is certified vanilla, which is produced by the traditional means without the use of chemical containing fertilizers and pesticides. Major share of organic vanilla is procured from Madagascar, which accounts for more than 80% of the total global organic vanilla production in the year 2016. Obtaining organic certification for vanilla is a difficult process and hence, even though farmers practice organic farming, they do not opt for organic certification based on the lack of awareness and stringent process.

Rising consumers' awareness about harmful chemicals present in the vanilla has spurred the demand for organic vanilla on a global level, which justifies the increasing growth rate of organic vanilla globally.

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Competitive Analysis

The major key players in Organic Vanilla Market

- Super Africa Products (Madagascar)
- Nestlé S.A. (Switzerland)
- General Mills, Inc. (U.S.)
- Ever Organic (U.S.)
- The Vanilla Company (U.S.)
- Nielsen-Massey Vanillas Inc. (U.S.)
- Symrise AG (Germany)

Market Forecast

Global Market for organic vanilla is experiencing high demand during the last few years and is projected to reach USD 207 million by 2022. Developing economy and consumers' adoption of sustainable development trends are likely to drive the organic vanilla market share in the countries of the developed regions. Higher inclination of consumes towards chemical-free food ingredients has a positive impact on this market. Technological strides are found to facilitate agricultural productivity is also likely to have a positive impact on its market growth.

Based on the application, share of vanilla in food and beverage is expected to witness the highest growth rate (~11.79%) on a global level. Personal care based application of organic vanilla will hold a significant share and will also witness a steady growth during the given forecast period. Health care based application of organic vanilla is likely to experience a high growth rate during the given period owning to the medicinal properties of organic vanilla.  

By Downstream Analysis

Organic Vanilla will reach a market value of USD 207 million on a global level. Potential applications of organic vanilla in food and beverage industries have a positive impact on its market share growth. Based on the application, food and beverage will experience the highest growth rate followed by personal care. Food and beverage will account for a market share of more than 85% during the given period.

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Regional Analysis

Among the regions, Africa will dominate the organic vanilla market with more than 80% of the market share and it is projected to reach more than USD 150 million by 2022. Rest of the world will witness the highest growth rate (~7.75%) during the forecast period 2017-2022. Growing popularity of organic vanilla owing to its widespread applications in personal care products and food and beverages is supporting its market growth on the global level. Rising health awareness and increasing health concerns have been playing a key role in the organic vanilla growth from the last few years.

Key Findings

- Global Organic vanilla market is projected to reach USD 207 million by 2022 at a growth rate of 18.24%

- Africa will experience the highest growth at a rate of 21.95% during the forecast period

- Application of organic vanilla in health care sector is projected to have a high growth rate of 11.64%

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