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Other Dairy in Italy - New Market Research Report

Fast Market Research recommends "Other Dairy in Italy" from Euromonitor International, now available

 
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Boston, MA -- (SBWIRE) -- 06/11/2014 -- Health and wellness was one of the main trends in other dairy in 2013. Consumers are increasingly aware of food allergies, lactose intolerance and various other health problems, and try to prevent them by changing their eating habits. Consumers continue to switch from dairy-based to soy-based desserts in order to limit their intake of lactose. Soy-based desserts is expected to register an increase of 4% in retail volume terms and 5% in current value terms in 2013.

Competitive Landscape

Ferrero remains the leading branded player in a fragmented competitive landscape in other dairy; expected to reach a 31% value share in 2013. This leadership can be attributed to strong brands such as Kinder Choco Fresh, Fetta al Latte, Paradiso and Pingui. Danone and Parmalat are expected to rank second and third, followed by Lactalis and Granarolo. Kinder brands focus on daily pleasure and boast a powerful image, an excellent distribution network which provides great visibility against other companies within chilled snacks, as well as being well-established in Italians' consumption.

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Industry Prospects

Other dairy is set to register a rather sluggish performance over the forecast period, with a stable constant value CAGR of 1%. Soy-based desserts is predicted to remain one of the best-performing categories in retail volume and constant value terms in the forecast period. This will mainly be driven by consumers showing more interest in alternative dairy products, especially for health reasons, such as lactose intolerance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Dairy industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Dairy industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Dairy in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Other Dairy in Italy?
- What are the major brands in Italy?
- How are volatile farmgate prices for milk impacting retail prices and sales performance?

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