Boston, MA -- (SBWIRE) -- 06/04/2014 -- Other hot drinks continued to be negatively influenced by the Austrian consumer preference for the more established hot drinks of coffee. While tea continues to benefit from the health and wellness trend and coffee is a hot drink which is consumed daily by the majority of Austrians, other hot drinks is a category of products which are considered to be less healthy and more of an occasional beverage than a daily hot drink.

Competitive Landscape

Nestle Osterreich GmbH remained the leading player in other hot drinks in Austria in 2013 with value share of 37%, placing it quite some distance ahead of its rivals. The company's strong position in other hot drinks is based mainly on its strong position in chocolate-based flavoured powdered drinks. Its main brands in the category are Nesquik, Caro and Linde. Mondelez Osterreich GmbH-previously Kraft Foods Osterreich GmbH-followed in second position, although ten percentage points behind Nestle. Mondelez offers the Benco, Suchard Express, Milka and Bensdorp brands in other hot drinks.

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Industry Prospects

In light of the competition coming from hot drinks with healthier positioning such as tea and popular daily beverages such as coffee, other hot drinks is expected to continue recording declining volume and value sales over the forecast period. However, declines in retail volume and retail value sales in constant 2013 terms are expected to represent a superior performance to the stronger retail volume and retail value declines recorded in constant 2013 terms over the review period. This slight improvement is expected to be due to the attempts of the category's leading manufacturers to bolster demand by offering organic and fair trade versions of their existing other hot drinks brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Austria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

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