Boston, MA -- (SBWIRE) -- 08/07/2014 -- Amid the growing consumer trend towards convenient products, stick-type sachets of coffee are increasing in sales, which is also helping to promote sales growth in chocolate-based flavoured powder drinks . Companies producing stick-type coffee are starting to expand into chocolate-based flavoured powder drinks under the same brand names. Chocolate-based flavoured powder drinks, which is dominant within other hot drinks, is beginning to widen its consumer base and also increased off-trade volume sales slightly in 2013. However, as these stick-type products made by coffee producers are priced lower than major brands, such as Morinaga Milk Cocoa and Meiji Milk Cocoa, off-trade value sales have declined slightly.

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Competitive Landscape

Morinaga & Co remained leader in other hot drinks in 2013, with a 28% off-trade value share, solely derived from its strong leading position in chocolate-based flavoured powder drinks. Capitalising on the growing popularity of stick-type sachets in hot drinks, Morinaga launched a stick-type under Morinaga Milk Cocoa for the first time in 2013.

Industry Prospects

It is expected growth in other hot drinks will be flat in both off-trade constant value sales and total volume sales over the forecast period. The dominant chocolate-based flavoured powder drinks is likely to be fairly static in volume terms while the smallest category of other plant-based hot drinks is expected to register a 1% volume CAGR over the forecast period. Category growth will be mainly supported by the continued popularity of stick-type sachets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Japan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Other Hot Drinks in Japan?
- What are the major brands in Japan?
- What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
- What role does vending play in the hot chocolate drinks market?
- Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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