Recently published research from Euromonitor International, "Other Pet Food in Russia", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 02/03/2015 -- Based on provisional estimations, other pet food is expected to experience volume growth of 5% and 13% retail value sales to reach RUB2 billion by the end of 2014. The category is anticipated to be driven by small mammals/reptiles food, underpinned by the growing pet population. Increasing consumer interest in ornamental other pets, which require specific diets and care, is likely to encourage manufacturers to extend their product ranges with food and treats for various kinds of pets, differentiated by life stage and health conditions.
Based on provisional 2014 estimates, a significant change in the competitive landscape is not expected. The three top players, Valta Pet Products ZAO, Sorso OOO and Ivanko OOO, will hold their leading positions to hold a combined value share of 45%. The next ranked companies, Vitarus OOO and Biosphera OOO, are forecast to hold a 17% market share. Valta Pet Products ZAO, offering a wide range of products under the umbrella brands Vitacraft and Fiory, will maintain its leadership in small mammal/reptile food. Sorso OOO with its flagship brand Padovan is expected to dominate bird food. Fish food is likely to remain under the leadership of Tetra Werke GmbH and its famous Tetra brand.
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Other pet food is expected to remain under the influence of the premiumisation trend. Consumer willingness to pamper their pets with natural and healthy basic food and treats will inspire manufacturers to extend their brand portfolios with new flavours or introduce up-to-date products. Pet owners are likely to focus on convenient feeding, such as long-release formats, or fish food that allow less frequent water tank cleaning.
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Russia with research from Euromonitor's team of in-country analysts.
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The Other Pet Food in Russia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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