MarketReportsOnline.com adds "Global Outdoor Advertising Market Report: 2015 Edition" report to its research store.
Dallas, TX -- (SBWIRE) -- 03/02/2015 -- The key factors which are anticipated to drive market growth include increasing urbanization, global economic development and digital outdoor advertising. Some of the noteworthy industry trends include improved audience measurement, low-cost advertising medium and commuting trends among others. However, the industry remains threatened by certain challenges which include regulatory issues at local level.
The report provides a comprehensive study of outdoor advertising market globally and also provides detailed information for key regional markets. The competition in the global outdoor advertising market is intense among large players like JC Decaux, Lamar Advertising Company, Clear Channel Outdoor Holdings, Inc. and CBS Corporation. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.
Complete report available
Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. Outdoor advertising comprises four major segments namely; billboards, street furniture, transit advertising and alternative media. Billboards have been the largest segment in the outdoor advertising market due to the increasing popularity of digital billboards across the world. The global outdoor advertising market is growing at a steady rate and is expected to continue to do so in near future mainly due to increasing popularity of this segment among other segments of the advertising industry.
By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Purchase a copy of this report
Major points from Table of contents (http://www.marketreportsonline.com/400606-toc.html) are listed below:
List of Tables
Dependent & Independent Variables (2010–2014)
Model Summary – Coefficient of Determination
Regression Coefficients Output
List of Charts
Outdoor Advertising Segments
Global Advertising Industry (2012-2016E)
Global Advertising Industry by Region (2013)
Global Advertising Industry by Medium (2014E)
Global Outdoor Advertising Market (2010-2014)
Global Outdoor Advertising Expenditure by Region (2015E)
US Outdoor Advertising Market (2010-2015E)
Related Reports on IT & Telecommunication Market:
Bulgaria: Broadband-Centric Business Models Will Result in Market Consolidation (http://www.marketreportsonline.com/400438.html) This report provides an executive-level overview of the telecommunications market in Bulgaria today, with detailed forecasts of key indicators up to 2019. It delivers deep quantitative and qualitative insight into Bulgaria's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.
Japan OnlineGaming Market 2015 (http://www.marketreportsonline.com/400059.html) The report "Japan Online Gaming Market 2015" highlights key trends emerging in Japans' gaming sector particularly in the mobile gaming segment. The growing opportunity in the sector has been investigated along with initiatives of players.The report contains latest industry leaders verbatim.
Handset Purchase Plans (http://www.marketreportsonline.com/398509.html) Key companies mentioned in this Report:
AT&T (USA), BASE (Germany), Etisalat (UAE), Free Mobile (France), M6 Mobile (France), Maxis (Malaysia), Movistar (Spain), Reliance Communications (India), Sunrise (Switzerland), Tele2 (Sweden), Telstra (Australia), TIM (Italy), SmarTone (Hong Kong), VIVO (Brazil), Vodafone (Romania) & Wind (Italy).
Wireless Telecommunication Services: Global Group of Eight (G8) Industry Guide (http://www.marketreportsonline.com/398135.html) The G8 countries contributed $406.1 billion in 2014 to the global wireless telecommunication services industry, with a compound annual growth rate (CAGR) of 0.7% between 2010 and 2014. The G8 countries are expected to reach a value of $390.9 billion in 2019, with a CAGR of -0.8% over the 2014-19 period.
About Market Reports Online
Market Reports Online provides syndicated market research reports (300,000+) and in-depth studies of over 5000 micro markets. Not limited to any one industry, we offer research studies on agriculture, energy and power, chemicals, environment, medical devices, healthcare, food and beverages, water, advanced materials and much more.
TX, Dallas North - Dominion Plaza,
17304, Preston Road,
Suite 800, Dallas 75252.