Future Market Insights

Over-the-Top (OTT) Content Market - Industry Analysis and Opportunity Assessment 2016-2026

Over-The-Top (OTT) Content Market: Video Content Type Segment to Remain Dominant Through 2026: Global Industry Analysis and Opportunity Assessment 2016-2026.


London, UK -- (SBWIRE) -- 09/07/2017 -- Future Market Insights offers a 10-year forecast for the global OTT content market between 2016 and 2026. This study demonstrates key market dynamics and trends globally across the seven regions of North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and MEA, which influence the current nature and future status of the global OTT content market over the forecast period.

Report description

This research report provides a detailed analysis of the global OTT content market and offers insights on the various factors driving popularity of this service. Our report includes an extensive analysis of key industry drivers, restraints, market trends, and market structure; and provides a comprehensive assessment of stakeholder strategies and imperatives for business success. The report begins with an overview of the global OTT content market and provides an in-depth analysis of key trends, drivers, and restraints from the supply, demand, and economy side that are influencing the global OTT content market. Impact analysis of key growth drivers and restraints based on the weighted average model is included to facilitate clients with pertinent decision-making insights.

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The global OTT content market report is categorised into four sections based on market segmentation – on the basis of content type, revenue model, device/platform type, and region. A detailed analysis has been provided for each segment in terms of market size analysis for OTT content services across the different regions. The subsequent sections analyse the global OTT content market on the basis of content type, revenue model, device/platform type, and region; and provide a comprehensive market outlook for the next 10 years, setting the forecast within the context of OTT content, including latest technological developments as well as service offerings in the market. Our study further discusses key trends within individual countries contributing to the growth of the market and analyses the degree to which drivers are influencing this market in each region.

In the final section of the report, we have included a competitive landscape to provide clients with a dashboard view based on categories of providers in the value chain, presence in the OTT content portfolio, and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the OTT content service value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings, and recent developments in the global OTT content services market.

Research methodology

To calculate the global OTT content market size, we have considered internet penetration (fixed and mobile), broadband penetration, smartphone penetration, total country-wise telecommunication market size, media and entertainment market size, and revenue contribution of the top players. Forecasting models are developed in order to quantify the impact of each of these factors on industry spending. A forecast scenario for each causative factor is then created and the contribution of each factor on a prospective basis is identified. The forecast presented here assesses the total revenue by value across the market. In order to offer an accurate forecast, we have started by sizing the current market, which forms the basis of how the global OTT content market will develop in future. Given the characteristics of the market, we have triangulated the outcome of different types of analyses based on the technology trends.

Given the ever-fluctuating nature of the global economy, we have not only conducted our forecasts in terms of CAGR, but have also analysed the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the global OTT content market. We have also analysed the different market segments in terms of Basis Point Share to understand individual segments' relative contribution to market growth. This detailed level of information is important to identify the various trends impacting the global OTT content market. Another key feature of our report is the analysis of all key segments in terms of absolute dollar opportunity, critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global OTT content market.

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