Stretford, Manchester -- (SBWIRE) -- 05/26/2016 -- Food packaging not only provides protection and longevity for food items, it provides a unique marketing tool for manufacturers who spend lots of time researching and developing the design of the packaging to attract customers.

According to reports by Webpage FX, there is a definite colour psychology which influences purchasing behaviours and habits. Some 62-90% of consumers make an instant judgement relating to the product in question in less than 90 seconds of viewing it with the colour being the main deciding factor in determining a purchase decision for a whopping 85% of consumers.

Branding has been used as a chief tool amongst marketers for as far back as can be remembered and if the right mix of colour, text and graphics are applied cleverly to packaging, it can easily be identified. A good brand should embody the ethos and values of the company represented, for instance, Nestlé's Kit Kat has seen a number of packaging changes but is still easily recognisable as the branding has remained consistent, allowing it to be differentiated from other competitor's products.

A spokesperson for Minipack-Torre commented "The figures show that the packaging is the most important element of the product in terms of advertising and the practical use of maintaining fresh products. It is no surprise that colour influences purchasing behaviour as many companies have used this as a key marketing tool to effectively sell their products for decades."

About Associated Minipack-Torre
Associated Minipack-Torre is a leading provider of shrink wrap packaging solutions in the UK. For further information visit their website: www.minipacktorre.co.uk

Media Contact:

Minipack-Torre
Contact: Robert Murphy
Address: Minipack House
Unit 41 Stretford Motorway Estate
Barton Dock Road,Stretford,Manchester,M32 0ZH
Phone: +44 (0)161 864 3971
Fax: +44 (0)161 864 1390
Email: robert.murphy@recordpackaging.com
Website: http://www.minipacktorre.co.uk/