Albany, NY -- (SBWIRE) -- 03/14/2016 -- Packaging printing is a printing method in which decorative patterns are printed on the packaging to enhance its attractiveness. The packaging printing market is expected to witness strong growth due to rising demand from the packaging industry. The packaging printing market is segmented based on printing techniques into packaging material used, printing ink used, and applications. Four printing techniques are primarily used in packaging printing: flexography, rotogravure, offset, and digital. Other techniques are used for specific requirements only. Popular packaging materials include paper and paperboard, flexible plastic, rigid plastic, metal, and glass. Two types of inks are used in packaging printing: water-based and UV-based. Selection of inks depends upon the end-user application that the end product may have. Water based inks are generally preferred over UV-based due to the ease of availability of the former. Key applications of packaging printing are food packaging, medical packaging, and cosmetic packaging. Food storage cartons, medicine cartons, and cosmetic packs are major end-users of the packaging printing market.

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Increasing presence of middle class population across the globe has compelled manufacturers to use printed packaging for their products to attract customers. The packaging printing market is estimated to be an attractive market during the forecast period due to advancement in technology and increasing demand for attractive packaging. Flexography has been the most commonly used technique in the packaging printing market for the past few years, followed by offset and rotogravure. Flexography is likely to continue its dominance during the forecast period. Digital printing technique is anticipated to be the fastest-growing segment in terms of usage due to growing technological innovations in the industry. Plastic packaging materials, both flexible and rigid, are projected to dominate the packaging materials segment due to growing preference for plastic packaging over others, especially in the food packaging market.

Asia Pacific is expected to be the leading regional market during the next few years due to growing population and rapid urbanization in the emerging economies such as China and India. Increase in middle class population in this region has primarily driven the packaging printing market in the past few years. A similar trend is likely to continue in the next few years. High disposable income in countries such as Japan and South Korea is estimated to augment the packaging printing market due to growth in the cosmetics industry. The market in Europe is projected to witness a similar trend due to presence of well-established medical and cosmetics industries. Similar factors are expected to boost growth of the packaging printing market in North America, especially in the U.S., on account of high disposable income in the region. Latin America is anticipated to witness steady growth rate during the next few years due to rise in urban population and presence of strong middle class population in growing economies such as Brazil. The Middle East & Africa is likely to be a highly lucrative region for the packaging printing market due to high disposable income in GCC and increasing urban population in South Africa during the forecast period.

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Some of the major players in the packaging printing market include E. I. du Pont de Nemours and Company, ITC Limited, Parksons Packaging Ltd., Duncan Print Group, Esko-Graphics bvba, International Plastics, Isra Vision AG, Ball Specialty Metal Packaging, ContiTech AG, Greif, Mondi, All Packaging Company, Zumbiel Packaging, Grafika Commercial Printing, Inc., Sonoco Products Company, and Multi Packaging Solutions Limited.

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