Jaipur, Rajasthan -- (SBWIRE) -- 09/29/2014 -- Patrika Group, one of the most respected media groups in the Hindi heartland, has added one more feather in their crown by making a clean sweep in the IRS (Indian readership survey) 2013. Achieving a decisive victory over its competitors in this prestigious readership survey, the group now has become the 3rd most read news publication in India.
As per the data revealed in IRS 2013, Patrika Group has a huge base of 1,22,93,000 average issued readership across 8 states of India, leaving its closest competitor DB Corp far behind (1,16,65,000 AIR).
In their base markets like Rajasthan, Madhya Pradesh and Chhattisgarh, the Patrika Group has given its competitors a run for their money. Let's take a look at the readership figures of Rajasthan Patrika and its closest competitor in their key markets.
Rajasthan, Madhya Pradesh & Chhattisgarh
The Patrika Group has maintained their supreme status among the readers of these key Hindi speaking states with a 23% higher AIR over their closest competitor. Patrika has registered a combined AIR of 1,21,42,000 in this region in comparison to the AIR of 98,65,000 of DB Corp + Bhaskar Prakashan.
In Madhya Pradesh and Chhattisgarh, Patrika Group has demonstrated a steep growth with continuing their dream run in the region. It is currently at No.1 position in MP and CG putting together with a combined AIR of 46,28,000 as compared to 45,02,000 AIR for DB Corp + Bhaskar Prakashan.
The IRS 2013 finds Patrika group publication equally popular among the people from different walks of life. Among the male readers, Patrika is far more popular at 22,61,000 AIR as against Bhaskar's (DB Corp + Bhaskar Prakashan) 18,07,000 AIR. It is equally superior among female readers with AIR of 16,000,00 as compared to Bhaskar's 13,04,000 (MP & CG).
With their sublime editorial content, Patrika group has been maintaining No. 1 spot in their home market Rajasthan. The publication is way ahead of their closest competitor Dainik Bhaskar by a huge margin of 40 Percent in this state. It enjoys an AIR of 74,75,000 as against DB's AIR of just 53,64,000.
In Pinkcity Jaipur, Patrika Group has been on top spot with 10,93,000 AIR (RP+ DN) against DB's 10,19,000 AIR in IRS 2013.
The similar success is witnessed in 9 district clusters of Rajasthan such as Jodhpur (RP – 5,61,000; DB – 2,77,000), and Cluster 2 (Karuli, SawaiI Madhopur, Dausa, Ajmer & Tonk) (RP – 7,01,000; DB – 5,57,000).
The Patrika publication is comparatively more popular among both urban and rural readers. While in urban region of Rajasthan it enjoys an average issued readership of 42,68,000 (as compared to DB's 33,05,000), in rural areas their AIR is at 32,06,000 (as compared to DB's 20,60,000).
Talking about the Madhya Pradesh alone, Patrika is the highest growing daily in this state with registering a superb growth of over 134% over the data released in Q4 IRS 2012.
Putting 4 major cities of MP together including (Bhopal, Indore, Jabalpur and Gwalior) Patrika Publication has achieved an AIR of 11,63,000 as compared to Bhaskar's 11,55,000.
Besides this, Patrika has managed to beat the competitors in their base markets in MP. It has an AIR of 10,27,000 as against 9,01,000 AIR of Bhaskar Prakashan in its publication area.
Demise of Competition
With their quality content and concern to a common man's life, the group's success has proved a debacle for competition, wherever it has expanded. One such example is of Hindi Daily 'Nai Dunia' which has reduced to 7,17,000 AIR in IRS 2013 as compared to 12,11,000 in Q1 IRS 2012, after Patrika expanded it its publication area.
Beyond the Hindi Belt
The growth of Patrika Publication is not limited to the Hindi belt as they are expanding rapidly in other parts of India. Patrika enjoys the status of 'the most read Hindi news parer in South India'. The group has its presence in 8 states of the country with as many as 34 print centers. With a vast network of 5500 agents and 2000 corespondents, the group looks forward to speedy expansion in other regions in the coming years.
Kesargarh, J.L.N. Marg,. Jaipur - 302 004
Rajasthan Patrika Private Limited
Kothari Ji- Director