Albany, NY -- (SBWIRE) -- 10/28/2014 -- The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Over 260 million subscriptions
Figure 1: Number of households subscribing to home communication services, 2011-14
Shake-up via mergers ahead
Figure 2: Market penetration of leading home communication service providers, July 2014
The consumer
Bundles favored by higher-income groups
Figure 3: Subscription to bundled services, by household income, August 2013-March 2014
Subscribers give high-speed internet a thumb’s up
Figure 4: Interest in high speed internet service, July 2014
Subscription video on demand takes a bite out of 18-34s
Figure 5: Reasons for not subscribing to pay TV service, July 2014
What we think

Issues and Insights

Are over-the-top services an indication that traditional pay TV isn’t working?
The issues
The insights
Is the home phone dying?
The issues
The insights

Trend Applications

Trend: Make it Mine
Trend: Extend My Brand

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