ResearchMoz.us include new market research report "Pay TV and Home Communication Services - US - October 2014" to its huge collection of research reports
Albany, NY -- (SBWIRE) -- 10/28/2014 -- The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Direct marketing creative
Abbreviations and terms
Over 260 million subscriptions
Figure 1: Number of households subscribing to home communication services, 2011-14
Shake-up via mergers ahead
Figure 2: Market penetration of leading home communication service providers, July 2014
Bundles favored by higher-income groups
Figure 3: Subscription to bundled services, by household income, August 2013-March 2014
Subscribers give high-speed internet a thumb’s up
Figure 4: Interest in high speed internet service, July 2014
Subscription video on demand takes a bite out of 18-34s
Figure 5: Reasons for not subscribing to pay TV service, July 2014
What we think
Issues and Insights
Are over-the-top services an indication that traditional pay TV isn’t working?
Is the home phone dying?
Trend: Make it Mine
Trend: Extend My Brand
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