London, UK -- (SBWIRE) -- 03/13/2014 -- The business book, the first written by marketing director John James Newton, features a series of short chapters for first-time managers dealing with topics such as one-to-one staff coaching, employee empowerment, recruitment and performance management.
‘Nurture’ draws on John’s experience working for, and managing at companies including Carlton Television, Yahoo! and Flextech Television in a variety of marketing and management roles.
Speaking about the book’s launch, the author said: “Too many books on people management rely on complex theories or models, which can be difficult for the first-time line manager to apply.
“‘Nurture’ is written in simple language, with actionable tips, to give new managers a book that they can pick up and immediately apply to the challenges they will face”.
The management book also features companion illustrations from Leeds-based artist Jake Lava, and a cover design by Stafford graphic design agency, Kablooie Creative.
Readers are encouraged to try-before-they-buy by downloading a selection of tips from the book directly from nurturebook.com.
‘Nurture’ is available both as a printed hardback book, with a recommended retail price of £13.99, and an Amazon Kindle ebook, priced at £4.99.
The author of ‘Nurture’ has previously edited two books on digital marketing, and regularly reviews business books for The Marketing Society.
About John James Newton
John James Newton is the marketing director at Aroq, the online publisher, and a Chartered Marketer. Previously, he held the post of chief operating officer at Lichfield-based digital marketing agency, ClickThrough Marketing. John has managed and worked in teams in companies which include Yahoo!, Carlton Television and TNS Global.
He is a Fellow of the CIM and ISMM, a business leader within the Marketing Society and a member of the Institute of Training and Occupational Learning. John is an alumni of University of Wales, Aberystwyth, King Edward VI College, Stourbridge, and Warwickshire College. He currently lives in Wordsley in the West Midlands.
For more information contact John James Newton at firstname.lastname@example.org or via www.nurturebook.com.