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Personal Care Appliances in Singapore - New Market Research Report

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 08/25/2014 -- Total personal care appliances volume shares grew in 2013 as consumers were more willing to spend on equipment to enjoy better grooming experience and to pamper themselves while the economy stabilise compared to 2012. Other personal care appliances had highest volume growth. Manufacturers of massage equipment continued to launch aggressive marketing campaigns and had high presence at retail stores to demonstrate their products.

Competitive Landscape:

Procter & Gamble (S) Pte Ltd is the leading player in 2013 with its Oral B brand among power toothbrushes and Braun among the rest of personal care appliances especially body shavers and hair care appliances. These two brands are commonly found in retail stores and consumers are confident about purchasing accessories for replacement, such as replacement head for battery or electric toothbrushes and blades and alcohol for the shavers.

Industry Prospects:

Personal care appliances is expected to grow over the forecast period as consumers are more willing to purchase the products to groom and pamper themselves compared to the review period. Consumers are better informed about products available via the media, including internet advertisements and via social networking websites, increasing their urge to own one. With the increasing number of new households expected in the forecast period, consumers are expected to buy the items for their new homes.

View Full Report Details and Table of Contents

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Personal Care Appliances in Singapore?
- What are the major brands in Singapore?
- What is the share for hair care appliances?
- Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Body Shavers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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