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Personalized Health Software Addresses Abdominal Fat and Cancer Link


Marina Del Rey, CA -- (SBWIRE) -- 09/30/2014 -- In response to new research findings released last week revealing the correlation between abdominal fat and breast cancer risk in women, personalized health software ph360 today announced the availability of its personalized weight loss plans for women at every stage of life. ph360 is a web-based health app that provides a personalized guide to food, fitness, environment, and lifestyle for optimal wellness, based on scientific calculations of gene expression.

Findings by Dr. Usha Menon, head of the Gynaecological Cancer Research Center at University College London, were derived from studying 92,834 postmenopausal women for over three years. The study found a clear correlation between weight gain around the abdomen and increased breast cancer risk. Dr. Menon reported, "The mechanism between increased abdominal fat and increased breast cancer risk needs to be better understood...Mechanisms put forward include sex steroid hormones, insulin resistance and chronic inflammation. Previous studies suggest that body fat around the waist is metabolically more active than fat tissue elsewhere in the body."

Hormone balance, blood sugar levels, inflammation, and weight loss are all targeted features of web-based personalized health app ph360. Found online at, the platform collects each user's measurements, health history, and lifestyle data, using an advanced science-based algorithm to transform these data points into personalized diet, fitness, and weight loss plans.

The Gynaecological Cancer Research Center's research study tracked each woman's weight, height, reproductive history, and lifestyle history in order to assess changes in weight—not just in those three years, but from their 20s onward. Researchers also took note of family histories of breast and ovarian cancer, smoking and drinking habits, and use of hormone replacement therapy. They found that an increase in one skirt size every 10 years led to a 33 percent rise in the risk of breast cancer post-menopause, while an increase in two skirt sizes every 10 years led to a 77 percent rise in risk.

ph360's CEO Matt Riemann commented on Dr. Menon's research, "Studies like these that clearly show the link between hormones, disease, and other physiological processes with certain body measurements - such as waist size - illustrate the importance of prevention options based on balancing hormone levels and empowering individuals to reach their optimal weight. ph360 is built on a foundation of endocrinology, which is the science of hormones, anthropometry, which is the science of body measurements, and epigenetics, which is the science of DNA changes brought on by external factors. The more research available in these fields, the better we are able to serve our users. Dr. Menon's research expands the reach of our work as pioneers in the personalized health sphere."

General Practitioner Dr. Phillip Wuth of Carina Medical and Specialist Centre was excited about the implications of such research for preventative care in the medical arena, "The more we know about prevention, the better we can encourage our patients not just to treat symptoms, but to live in ways that will drastically reduce their proclivity for disease."

For more information about how ph360 can help balance hormones and drive lasting weight loss, and to learn more about disease prevention, see Media interviews with personalized health expert Matt Riemann available upon request.

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