Boston, MA -- (SBWIRE) -- 01/24/2014 -- BMI View: BMI expects the Philippines IT market will grow by around 7% in 2013. Despite an uncertain economic outlook, consumer electronics spending is likely to remain fairly strong in the coming quarters, with government spending providing a stimulus. The Philippines was one of the strongest regional TV markets in 2012 and the country's move to digital broadcasting should receive a boost from the government's selection of the Japanese ISDB-T standard. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers. Vendors will seek profit from product innovation such as smartphones based on the Android operating system, and 3D and LED TV sets.

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Headline Expenditure Projections

Computer Sales: US$2.2bn in 2012 to US$2.4bn in 2013, +10% in US dollar terms. The popularity of lowcost Android tablets is the fastest growing segment of the market.

AV Sales: US$901mn in 2012 to US$964mn in 2013, 7% in US dollar terms. The main driver of demand is flat-panel TV sets where penetration is rising rapidly.

Handset Sales: US$1.9bn in 2012 to US$2.0bn in 2013, +4% in US dollar terms. The Philippines is seen as a high regional growth market for smartphones, particularly in the low-cost segment.

Key Trends & Developments

The handset market is the most dynamic segment of the consumer electronics market, with smartphone penetration rising rapidly. A key development has been the rapid expansion of the low cost smartphone market where competition between global leaders, Chinese branded vendors such as Huawei, ZTE and Lenovo, and local vendors such as MyPhone and Cherry Mobile has driven down prices and increased affordability.

The PC market will continue to be boosted by demand from outside Manila. More vendors are signing up new distributors and opening stores nationwide. Cebu is seen as a gateway to provinces in Visayas and Mindanao. Meanwhile, PCs for schools programmes will be another driver for the Philippines computer market.

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