Sellbyville, DE -- (SBWIRE) -- 01/25/2019 -- Europe Plano Sunglasses Market will surpass USD 11 billion upto 2024. The demand for premium-priced and customized colored shades will drive market growth. Fast-changing fashion trends and availability of high-end brands propelled industry size. The regional e-commerce industry generated online sales of goods and services worth USD 592.93 billion in 2016. At present, 296 million online shoppers are in Europe, spending at an average of USD 1,793 online per year.

North America plano sunglasses industry accounted for over 95 million units in 2016. Increased consumer awareness about harmful UV radiation driving product sales in the region.

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Increasing demand for UV absorption eyewear for vision comfort by preventing macular degeneration will support industry size. According to WHO, age-related macular degeneration has blindness prevalence over 8% and ranks third among the global causes of visual impairment. This will drive plano sunglasses industry growth.

Shifting consumer interest towards premium products will encourage the key players to launch new products. Rising demand for sports accessories globally will propel the market size. Celebrity endorsement is anticipated to be the major factor driving revenue growth. Plano sunglasses may tend to be more expensive than ordinary shades, this may hinder product demand.

Polarized sunglasses projected to surpass 174 million units by 2024. Increasing product demand owing to enhanced vision properties will propel industry size. It helps in improving clarity of vision by countering horizontal rays in daylight.

- Plano sunglasses, by material
- CR-39
- Polycarbonate
- Polyurethane
- Others (Glass, Trivex)

- Plano sunglasses Market, By Distribution Channel
- Optical stores
- Independent brand showrooms
- Online stores
- Retail stores
- Others

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Polycarbonate material for plano sunglasses is expected to witness growth over 2.5% by 2024. It is light weight and does not require any special coatings to block UV rays. Rising product demand from those who work in hazardous job environments will add to industry growth.

Plano sunglasses from CR-39 is anticipated is surpass USD 215 million by 2024. Its superior optical quality and high impact resistance properties will boost product sales. In addition, rising demand for scratch proof sunglasses globally will augment the market growth.

Non-polarized sunglasses accounted for over 60% industry share in 2016. Factors such as low production cost, superior optical properties at competitive prices compared to other counterparts will drive the product demand.

Online store was valued over USD 4 billion in 2016. Increasing demand for online shopping due to availability of variety of products, easy accessibility, better prices, multiple payment methods will fuel product sales through this channel.

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Independent brand showrooms are projected to account for over 25% industry share upto 2024. Availability of high end brands and buying advices from experts are the key factors positively influencing the product demand.

Global plano sunglasses industry is consolidated in nature as key participants hold a major industry share. Luxottica Group, Marcolin Eyewear, Safilo Group, De Rigo Rem, Kenmark, Modo Eyewear, FGX International, Silhouette International and Vogue Eyewear are the major industry players.

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