Boston, MA -- (SBWIRE) -- 08/20/2014 -- More people are using polish, in particular, shoe polish, as consumers turn their backs on substitute products.

Competitive Landscape

The Kiwi brand from SC Johnson & Sons continued to dominate polishes completely, in a manner similar to Coca-Cola in the soft drinks market. Kiwi held a dominant lead of 75% in 2013, followed by Doric Industries' Ric brand with 6%.

Industry Prospects

The key trend has remained the same for years: More people are polishing their shoes at shoe shine centres that have sprung up all over town, while also keeping their own shoe polish in the office and at home. This is bound to continue as more people gain employment in offices and more buildings have wooden and block tiles, requiring some form of polish.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Kenya with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Kenya market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Kenya?
What are the major brands in Kenya?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Reasons to Get this Report

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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