Albany, NY -- (SBWIRE) -- 05/10/2018 -- The global polyphenols market has been prophesied in a report by Transparency Market Research (TMR) to find players focusing on innovations and new developments increasing application across a range of industries. In the study, the analysts have comprehensively evaluated the progress of leading players such as Danisco, Naturex, and Chr. Hansen. Players could capitalize on the swelling demand for health foods that contain high amounts of polyphenols and concentrate on capacity expansion in the foreseeable future. Instead of price-driven, the approach of most players could be quality-driven, taking into consideration specific expectations of consumers.

TMR has envisaged the global polyphenols market to attain a valuation of US$0.8 bn by the completion of 2018. With respect to application, functional beverages could take the driver's seat of the market, considering their higher share obtained in the recent past. By region, Asia Pacific has been foreseen to propel global market growth with its faster CAGR.

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Increasing Technological Developments in Extraction Process Improve Demand

Impressive technological advancement witnessed on the part of the extraction process of polyphenols has been foretold to stimulate growth in the global market. Development of the world polyphenols market could be triggered by certain factors such as increase in geriatric population testified in some European economies and also Japan. The market has been projected to bear a positive influence of the increasing shift toward the adoption of herbal products in place of synthetic drugs.

Strong health benefits associated with the presence of polyphenols in foods and their significant part in preventing diseases such as cancer and cardiovascular risks have been envisioned to pump in a massive demand in the global market. However, it needs to be noted that the health benefits are linked to the bioavailability of polyphenols and the consumed amount.

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Strict Quality Standards in Different Countries Inhibit Expansion of Market

Stringent quality standards and lack of raw materials have been forecasted to hamper the growth of the international polyphenols market. Nonetheless, rising awareness regarding health benefits of polyphenols and widening scope of their application could open up new avenues of growth in the market. Functioning as a rich source of anthocyanin, grape seed polyphenols could be used in cancer and diabetes treatments. Green tea, on the other hand, could find growing application in the treatment of skin tumors, obesity, and anogenital warts. China and Japan are two countries that have been largely consuming green tea in the recent years.

On the global platform, cocoa polyphenols are expected to find application in the improvement of insulin resistance. Polyphenols could also be used in functional beverages such as tea, bottled water, and sports and energy drinks, especially in Japan. The East has been predicted to demonstrate increased concentration of production capacities due to high consumption.