Boston, MA -- (SBWIRE) -- 10/30/2014 -- Portable players accelerated its slump trend and posted an even sharper decline of 28% in retail volume sales in 2014, negatively affected by the rising ownership of smartphones. Smartphones, with improved functionality, can store hours of music and make it an easier way to listen to music on the go. The portable players hardly had the advantages compared with smartphones and consumers were not willing to carry an extra device with monotonous function under the quickening pace of life.

Industry Prospects

Portable players is expected to show a retail volume CAGR of -24% over the forecast period, largely due to the projected continuous dynamic growth of smartphones and tablets and other portable computers in China. With rising disposable income and expected price cuts of smartphones as well as tablets and other portable computers, the smartphones and tablets and other portable computers are predicted to be more affordable for mass consumers. Besides, the user-friendly operating systems which support easy downloads of audios and videos will likely further strengthen the competitiveness of smartphones and tablets. The ongoing popularity of smartphones and tablets will continue to have a negative impact on portable players over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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- What is the growth rate for digital cameras?
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