Power Banks Market Is Highly Fragmented with Many Regional and Global Players

Increasing smartphone and tablet penetration is driving the adoption of power banks globally. High speed mobile internet networks consumes more power and drains battery.


Albany, NY -- (SBWIRE) -- 12/29/2015 -- Power banks i.e. external batteries have become popular as the battery life of smartphones, MP3 players, tablets and laptops is beaten by the amount of time people spend using them each day. Batteries of such electronic devices drains in a short period of time thus justifying purpose of power banks.

The research report provides a detailed analysis of trends in power banks market. The report also includes extensive analysis of the industry drivers, restraints, opportunities and challenges. The market study provides comprehensive assessment of vendor's strategies for succeeding in the business. The report segregates the market based on type of battery, power rating and type of power banks across different geographies, such as North America, Europe, Asia Pacific, Middle-East and Africa and Latin America. For each of these geographies drivers, restraints and opportunities have been analyzed and have been provided in the report. Different regions analyzed in this report include India, China, Japan, U.S., Oceania (New Zealand and Australia), Scandinavia, EU5 (Italy, Spain, Germany, France, UK), CIS (Russia), Saudi Arabia, Israel, South Africa, UAE, and Brazil among others. The market research study analyzes the power banks market on global level, regional level and country level.

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The research report estimates power banks market in terms of revenue (US$ billion) and volume (Mn units) for years 2012 and 2013, along with market forecast for the period 2014 to 2022. The detailed value chain analysis helps market players to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed keeping in mind different factors including technological, environmental, economical, legal and social. The detailed distribution channel analysis for global power banks market is provided in the report. The market attractiveness of different types of power banks such as portable power banks, solar power banks and battery cases (phone charging case) elucidates the most attractive segment. This will help players in the ecosystem of power banks to invest in the right opportunity segment for obtaining competitive advantage.

Key players have also been profiled on the basis of financial overview, company overview, segmentation, business strategies, and recent developments in the power banks market. Market participants profiled in this report are Hitachi Maxell, Ltd., Limefuel LLC, Xtorm BV, Mophie, Inc., Mipow Limited, EassyAcc.com, Inc., Panasonic Corporation, Samsung Electronics Co. Ltd., Sony Corporation, Apacer Technologies, Inc., GP Batteries International Ltd, and Anker. The research report also explains the leading players in the ecosystem of the global power banks market and china power banks market.

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The segments considered within the scope of the report are – based on type of power banks: portable power banks (excluding solar power banks), battery cases (phone charging cases), and solar power banks; based on power ratings: up to 3,000 mAh, 3,001 mAh – 8,000 mAh, 8,001 mAh – 20,000 mAh and above 20,000 mAh; based on type of battery: lithium-ion and lithium-polymer. Out of these segments, portable power banks with capacity 3,001 mAh – 8,000mAh power rating is the most attractive segment. Power banks market growth is mainly driven by growing adoption of smartphone, tablet and laptop users globally. Increasing use of smartphones for various applications is driving the need of external battery and therefore power banks to keep these device operating.

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