Malaga, NJ -- (SBWIRE) -- 03/19/2014 -- While H. Jay Dinshah was considered by many to be a ‘quack’ in his day, it's only now as veganism is becoming more popular that Jay is being hailed as a revolutionary for his role in promoting this compassionate lifestyle that does not harm animals. With the book, Powerful Vegan Messages, Jay’s coauthor and daughter, Anne Dinshah, hopes to further the cause her father worked tirelessly to champion during his lifetime.

After twenty years of pursuing her own interests, Anne – a committed vegan – has returned to the family mission of advancing veganism. A professional rowing coach, Anne is the-girl-next-door who just happens to be vegan. She utilizes an approachable, gentle, and entertaining way of introducing the lifestyle.

“A helpful way of sharing vegan knowledge is to hold dinner parties of delicious and exciting vegan food. Friends make veganism an enjoyable journey,” says Anne. “The explosion of vegan products and information makes veganism a simpler change for people used to grandma’s traditional meatloaf, hot dogs at the ball game, and hamburgers at every picnic.”

Veganism has become trendier with many celebrities going vegan. Powerful Vegan Messages provides the ethical rationale for everyone to understand why we need to help the animals, environment, and people.

Anne says, “People want to be compassionate and healthy. They just don’t realize how much easier it is to do this as a vegan. A positive perspective makes veganism a fun adventure in plant foods while learning how to make the world a better place.”

Book Synopsis:

Powerful Vegan Messages explains the ethical reasons for veganism and encourages readers to take positive action for a compassionate world. The book begins with the golden rule, explains reverence for life, teaches ahimsa, and provides valuable wisdom for everyday life. Ahimsa is a Sanskrit term meaning nonharming. Following Gandhi’s principles, Jay promoted ahimsa also as the positive action of doing good in the world. Over forty vegan luminaries tell how they were influenced and inspired by Jay. The Campbell, Esselstyn, and Robbins families join the Dinshahs in an engaging foreword.

“Our book makes it easy for people to understand why they should try veganism,” Anne says. “I’m committed to Dad’s mission: nonviolent action and education to close all the slaughterhouses. We can build a compassionate world.”

Powerful Vegan Messages is available for preorder now and will be released on July 1, 2014: http://amzn.to/1cuhEFy

About the Authors
H. Jay Dinshah (1933-2000) was a motivational speaker, lifelong vegetarian, vegan since 1957, founder of American Vegan Society (AVS) in 1960, editor of Ahimsa magazine, and president of AVS for forty years. He was a cofounder and the first president of North American Vegetarian Society and held various positions with National Health Association and International Vegetarian Union. More important than the positions held or organizations founded, Jay was excellent at planning conferences and encouraging people to get involved. After touring a slaughterhouse in 1957, he vowed to work every day until all the slaughterhouses are closed! His tools were veganism and ahimsa. He believed in the powers of cooperation, nonviolent action, and communication.

Anne Dinshah’s career as a rowing coach takes her to a variety of locations throughout the United States where she embraces the challenges of everyday life with focus, persistence, and grace. With the help of nonvegan friends who appreciate her vegan cuisine, Anne is building her stone and timber-frame writer's cabin in western New York. She is committed to building bridges as a vegan in a culture that depends heavily on animal products, which inspired her book Dating Vegans. She loves sharing the joys and fun of cooking healthful food with kids, especially her son who makes a cameo appearance in the book Apples, Bean Dip, and Carrot Cake, which she coauthored with her mother Freya.