Crest Media Inc.

PPC Services: Apt Results with the Paid Marketing Services

PPC also called cost per click is an internet advertising model. When the ads are clicked, the advertisers have to pay certain amount of money to the publisher. These ads are made by giving prime focus to the keywords. Recently there has been modification in the structure of the sponsored ads.

 

Glendora, CA -- (SBWIRE) -- 07/29/2015 -- Pay Per Click Services: New Features In The Ad Structure

The pay per click marketing is a well used source for advertising in the today's world. Pay per click is an internet advertising model where the advertisers pay for their preferred advertising program only when the advert is clicked. Relevant to the target market, the bid is made on the keywords or key phrases by the advertisers. The pay per click marketing strategy implements the advertising program which gives the purchasing opportunities for customers regardless of their location. The structure of PPC ads mainly focus on the targeted keywords or key phrases. These advertisements are called sponsored ads and are always featured above the organic results of search engine. Therefore, an individual is able to gather a high number of conversions from the pay per click services.

It is stated that of all the world population 6.8 million people are mobile users. With the increase in the number of mobile users, mobile screens have become a new avenue to collect digital traffic. Nearly 40% of the paid traffic is generated by the mobile phone owners. Therefore, for the mobile users Google has decided to add certain features in the structure of the paid ads. The sponsored ad will now include the much anticipated buy button in its structure. Along with the ads, a list will appear that includes the reviews and the ratings of the advertised product.

When the customer clicks on the "buy on Google" button the customer is directed to the page of the brand retailer. Even though the retailer page is hosted by Google, for the customer communications only retailer is responsible. With this added feature, the retailers get the option to invite customers to connect with them by making use of the e-mails. By using the "buy" option, the customer gets the opportunity to save all the transaction related information in the Google account. The retailers who include the "buy" button in their ad structure will have to pay for the number of clicks on the shopping ads to the product pages.

Another added feature alongside the structure of sponsored ads is the inclusion of the ratings from "Google My Business" listings. The business location information is linked to Adwords, therefore to avail this new feature the customer has to just enable the location extension. This feature helps the individual to compare between two service providers and hence select the best option for product or service. This feature increases the performance of the local advertisements.

About Crest Media Inc.
The PPC executives at Crest Media Inc. fully customize the landing pages and strategically handpick the first page that the visitors would see on the website. This practice allows an individual to take control of their position on search engine results.

To fix a meeting with the PPC executive please visit http://www.crestmediainc.com