Breeze Ads

PPC; Small Business Advertising Ladder

Small businesses resort to Pay Per Click advertising for its flexible ad spend and satisfactory results.


New York, NY -- (SBWIRE) -- 04/03/2014 -- PPC or Pay Per Click is a web advertisement wherein a publisher or sponsor agrees to pay a rate when an ad is clicked. In a general sense, it’s a strategy for purchasing visits to sites instead of acquiring organic visits. PPC spins around essential words or keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns and search engines like Google reward advertisers who can utilize effective keywords to create well organized, intelligently targeted pay-per-click campaigns. If ads and landing pages are useful and satisfying to users, Google charges less per click, leading to higher profits for businesses. It’s important to learn how to the keyword taxonomy right.

Google Adwords
Google Adwords is the most popular PPC advertising framework in the World Wide Web. The Adwords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. It operates on a pay-per-click model in which users or advertisers bid on keywords and pay for each click on the ad. When a search is initiated, Google runs into its pool of Adwords advertisers and selects a set to appear on its search results page. Choosing of set are based on quality, relevant keywords, ad campaigns and keyword bids. It follows a formula of multiplying two key factors, CPC Bid or the highest amount an advertiser is willing to spend and Quality score or the value of click-through rate, relevance and landing page quality. This system allows advertisers to reach potential customers at a cost within their budget.

Return of Investment
Search Engine Marketing is considered to be one of the most powerful forms of online advertising. It's important that small businesses to take the time to understand the conditions under which their ads will be displayed and spend the time to review the actual keywords that resulted in a click of an ad. Managing negative keyword can help small business owners to pinpoint the source of wasted investment and then eliminate the problem moving forward.

There are few things to be considered in doing PPC advertising that is deemed rewarding when done right.

Grow Customer Base
Doing the right taxonomies and providing relevant keywords or ad campaigns to consumers search queries can definitely help increase customer base. Nothing is more rewarding than loyalty from satisfied consumers.

Lower Costs
Because of its nature of pay-per-click scheme, no single dollar is wasted on hit or miss campaigns. Advertisers can maximize investments on real time quality site traffic and impressions and enjoy an algorithmically generated discount from the search engines in exchange for relevant keywords that are useful for Google searchers.

Better Productivity
Pay per click ads level the playing field like no other form of advertising. A small, web-savvy company can, with a limited budget can outbid much larger companies with enormous advertising budgets and gain the edge they need to get noticed in their market given the right tools and keyword know how. These keywords launch the ad and are only displayed when that search term is searched making it an efficient tool for displaying ads for potential customers interested on a certain subject or product.

About Breeze Ads
Breeze Ads is the latest, up to date technology system with 24/7 support monitoring and smart algorithms that analyze every click and displayed impression to ensure a high quality of traffic from our Publishers’s websites to our Advertiser’s campaigns. Our system automatically filters any invalid clicks or fraudulent and fake traffic with our high end IP geo location, contextual checking and secure solutions.