Pune, India -- (SBWIRE) -- 06/11/2018 -- Market Scenario
A pregnancy pillow is highly specialized pillow for pregnant women. The pregnancy pillow is designed in order to accommodate the changing body of the expecting mother and to relieve the pregnancy pain and discomfort. Pregnancy pillows are mainly used by pregnant women during late pregnancy to support the bump while sitting or sleeping. According to National Vital statistics in 2015, a total of 3,978,497 births were registered in United States.
The global pregnancy pillow market is growing due to risk of still birth, increasing number of pregnancy loss cases and uncomfortable sleep position. Additionally, rising consciousness among pregnant women for prenatal and postnatal maternal care and growing acceptance of high quality verified pregnancy products to avoid pregnancy complications boost the growth of global pregnancy pillow market.
However, the major restraining factor in growth of this market is high price of the products.
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Global Pregnancy Pillow Market - Competitive Landscape
The global pregnancy pillow market is growing mostly in developed economies like U.S owing to rising awareness about benefits of pregnancy pillow. The key players in this market have focused on expanding their market through tie-ups with online portals and specialty retailers. These companies are focusing currently on developed regions with less efforts being made to sell their products in other developing areas.
Leachno, Inc. is the major company in the global pregnancy market with its lead product "Snoogle". The company deals in designing and manufacturing infant and toddler items and comfort products for expectant mother. The company has tie-ups with more than 30 local and national retailers. Most popular pregnancy products includes Leachno Back N Belly Bunchie and Back N Belly on My Own. Additionally, it has more than 8 offline retail stores in United States. Leachno is one of the best body pillow company according to the positive reviews from customers and number of sales.
The Boppy Company is engaged in designing, developing and selling bump support pillow, slipcover, wedge pillow and other multipurpose products. The company markets the product through online portals and offline retailers like Amazon and Walmart. In North America, the company sells its product through offline retailers and in other places through online portals.
My Brest friend is a key player in this market. The company had patented wrap around design, which are being sold in around 35 countries. This company has tie-ups with online portals and offline retailers to sell their products.
PharmeDoc, a leading provider of health and personal care products is also one of the key players in pregnancy pillow market with its main marketed products Full Body C shape pregnancy pillow. The company mainly sells its products through online portals.
The other companies like Today's Mom, Mammy Village, Double Blessing and Naomi Homes are contributing a larger share in global pregnancy pillow market.
Regional Analysis
The North American region dominates the global pregnancy pillow market owing to presence of countries like United States and increasing pool of aware pregnant females, growing concern towards prenatal and postnatal maternity health and increasing incidence of still birth cases due to uncomfortable sleep position fuels the pregnancy pillow market growth within this region.
The European region is second growing market for global pregnancy pillow market. Increasing awareness and higher disposable incomes are major factors that drives the growth of pregnancy pillow market in this region.
The Asia Pacific region is slowly growing market for pregnancy pillow with upcoming developments in healthcare and increasing awareness. Additionally, the presence of populated countries like China and India with highest birth rate is likely to increase the demand of the product within this region. Similarly, the region also shows the highest death rate and still birth rate due to complications and negligence, during the pregnancy by the females. Further, with advancement in technology and increasing economic conditions can fuel the market growth during the forecasted period.
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The Middle East and Africa region has least market share in global pregnancy pillow market owing to lack of awareness, lack of affordability due to presence of poor economies especially in Africa.
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