Albany, NY -- (SBWIRE) -- 01/13/2016 -- Premium messaging is an option given to consumers either to subscribe or purchase the messaging platforms, which are offered by content providers at a premium cost. The mobile network providers charge some extra amount for premium messaging services. These services are user-friendly and offer attractive value additions, due to which they are highly preferred by customers.

The reductions in the cost structure of premium message and the easy application and convenience offered to consumers are some of the factors boosting the demand for premium messaging market across the globe. Moreover, greater emphasis on data services and increased spending on m-commerce activities is also fueling the global market for premium messaging. On the flip side, instant messaging platforms, mobile spam, and rising popularity of social messaging are some of the major challenges that are expected to hamper the growth of premium messaging market in the near future.

In 2011, the global premium messaging market stood at US$165.9 billion; whereas in 2012, it went further up to US$236.9 billion. The global premium messaging market is projected to touch US$1134.2 billion by the end of 2017, exhibiting remarkable 36.8% CAGR between the years 2012 and 2017.

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Premium MMS (PMMS) to Exhibit Remarkable 40.7% CAGR from 2012 to 2017

The global premium messaging market is segmented into two product categories, which include premium MMS (PMMS) and premium SMS (PSMS). Of these, the PMMS segment is anticipated to grow rapidly in the coming years, exhibiting an explosive 40.7% CAGR between 2012 and 2017. On the other hand, in 2012 the PSMS segment held the largest share of the global premium messaging market that accounted for 86.2% of the total volume and is further projected to reach 907.9 billion by the end of 2017.

The PMMS and PSMS segments are further sub-segmented into application to person (A2P) and person to application (P2A). The A2P premium SMS (PSMS) accounted for the largest share of PSMS, holding 66.8% of the total PSMS segment in 2012.

Entertainment Industry to Lead the Global Premium Messaging Market

The global premium messaging market finds its application in varied industries such as BFSI, retail, hospitality, shipping and logistics, entertainment and media, and outsourcing.

Among all these industries, entertainment is the prime focus of the global premium messaging market. Premium messaging in entertainment industry is widely used for value added services such as downloading songs, participating in TV voting, downloading ringtones, videos, and games. If compared with the standard messaging services, the premium messaging market is the fastest growing industry in terms of revenue generation.

South America to Witness Rapid Growth in the Coming Years

The global premium messaging market has been further segmented geographically into regions such as Asia Pacific, Europe, North America, and Rest of the World.

The global premium messaging market was earlier dominated by Asia Pacific (including Japan) in terms of volume. However, South America is expected to be the fastest growing segment in the global premium messaging market. The rising growth in this region can be attributed to the tremendously increasing popularity of mobile phones as a tool for marketing and the technical advancements of mobile networks across the region. In 2011, the total traffic of the global premium message market was worth US$86.1 billion.

The global premium messaging market has moderate competitive landscape. mBlox, openmMarket, and Sybase are among the few established players of the global premium messaging market. Some of the other payers operating in this market are Beepsend AB, Symsoft AB, Dialogue Communications Ltd., V3Mobi Communications Pvt. Ltd., Aerialink Inc., Jinny Software Ltd., Angkor Data Communications Group Co. Ltd., AMD Telecom SA, Infobip Plt, and Mobicage NV.

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